WHAT’S THE JOB?

The Brand Marketing Manager serves as the driving force behind our brand’s presence and creative identity. This role merges digital strategy, performance marketing, partnerships and hands-on creative production — spanning both our CPG and Restaurant segments. This role shapes the brand story from concept to conversion across every channel and touchpoint.

WHAT’S REQUIRED?

ESSENTIAL FUNCTIONS

Digital Execution

  • Execute campaigns and tactics through email, SMS, SEO, GEO, SEM, social and paid media to drive sales and guest count
  • Manage social campaigns across Meta (Facebook/Instagram), TikTok, YouTube, and other relevant channels.
  • Monitor conversion rates, and optimize digital touchpoints to increase online traffic and sales.
  • Manage both organic content and paid content to grow followers, increase engagement, and drive traffic.
  • Use Google Analytics, Meta Ads Manager, and other tools to track and report performance across all channels.
  • Manage customer lifecycle marketing through email and SMS platforms, including segmentation, automation, and optimization.

Campaign Development & Execution

  • Create visual identity of seasonal and brand campaigns that build brand awareness and drive sales.
  • Lead social media strategy and content calendar, across Instagram, TikTok, Facebook.

Brand Stewardship & Partnership

  • Develop and maintain consistent brand messaging across both the Restaurant and CPG segments.
  • Lead product branding including can design, packaging, and menu design.
  • Ensure visual and tonal continuity across all customer touchpoints.
  • Collaborate with influencers and brand ambassadors to amplify brand presence.
  • Develop and cultivate brand partnerships that align with CBC’s vision, values and sales goals.

Develop & Procure Trade Materials

  • Develop point-of-sale materials, restaurant marketing collateral, and merchandise branding.
  • Ensure trade materials including tap handles and POS are in-stock and maintain inventory
  • Create consistent brand messaging and point of sale that drives shelf presence.
  • Track trade point of sale execution.
  • Execute TTB submittals through the online portal to gain federal approval of packaging prior to launch.

Vendor Management

  • Manage and allocate external creative resources (agencies, freelancers, photographers) on key projects.
  • Direct and create content creation across video, photography, and copy.
  • Direct creative resources to create brand packaging and creative campaigns.

Skills & Qualifications

  • 3+ years of experience in brand marketing, digital marketing, or a related field
  • Proven ability to manage multi-channel campaigns across digital and physical touchpoints
  • Proficiency with Meta Ads Manager, Google Analytics, and email/SMS marketing platforms
  • Strong creative eye with experience overseeing design, photography, and video production
  • Excellent project management skills with ability to prioritize in a fast-paced environment
  • Experience in the food, beverage, hospitality, or CPG industry is a plus
  • Strong written and verbal communication skills
  • Ability to work collaboratively across departments and manage external vendors

Ready to join the CBUS brew crew? Apply now and we’ll be in touch soon!

Columbus Brewing Company is an Equal Opportunity Employer

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Application For Employment

Columbus Brewing Company is an equal opportunity employer. All applicants are considered for all positions without regard to race, religion, color, sex, gender, gender identity or expression, sexual orientation, pregnancy, age, national origin, ancestry, physical/mental disability, severe/morbid obesity, medical condition, military/veteran status, genetic information, marital status, ethnicity, alienage, citizenship, or any other protected classification, in accordance with applicable federal, state, and local laws. By completing this application, you are seeking to join a team of hardworking professionals dedicated to consistently delivering outstanding service to our customers and contributing to the financial success of the organization, its clients, and its employees. Equal access to programs, services, and employment is available to all qualified persons. Those applicants requiring accommodation to complete the application and/or interview process should contact a management representative. Please print. I understand that employment with Columbus Brewing Company is contingent on my providing sufficient documentation necessary to establish my identity and eligibility to work in the United States.
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